RNI is a small London-based art & technology company. We help creative people from all over the world to enjoy their lives by providing beautifully crafted and diverse tools for their creative expression.
RNI is a quiet quality-focused company. Community management, content marketing, seasonal promo campaigns, paid reviews, brand ambassador programs — those are the things we don't do.
Instead we prefer to focus all our effort on perfecting our products, achieving incredible aesthetics and consistency, and bringing real human soul to digital medium.
RNI has been around long enough, so we can certainly name thу things which we do differently. Here are just a few:
1. Quality of film simulation.
RNI Film presets and film styles provide realistic simulation of real film stocks. We invest an absolutely enormous time and effort to nail down the colours. And even more time and effort to test it across a huge range of cameras and subjects. This is why RNI is often referred as an industry benchmark and the tool of choice by so many professional photographers and enthusiasts from all over the globe.
2. Striking diversity.
RNI All Films - Pro is probably the most comprehensive film-simulating package that exists in the market, offering almost 300 beautiful and accurate simulations of many real film stocks and their variations.
3. Continuous development and constant improvements.
Our products are constantly evolving. We are not only adding new films but also keep improving their quality and sophistication of the existing presets with every new release.
4. Attention to our long-term customers.
We do what we love for the people who love what we do. Quite often a new product stands on shoulders of the work done previously. To reflect this fact and to avoid charging you for the same thing twice we offer attractive upgrade discounts to all our existing customers.
That's what we never do, apart from solid upgrade discounts for our existing customers. Unlike other businessess RNI doesn't have any seasonal, occasional or institutional discounts. Neither we do any sales. On the bright side however you can buy our products whenever you need and never get frustrated over missing a sale.
RNI film presets, film styles and customised camera profiles are intangible digital goods and can't be returned. All our sales are final. So if you are having any questions related to the product, its usage, compatibility etc. please get in touch before you buy.
To install RNI film presets for Adobe Lightroom and Adobe Photoshop (ACR) please refer to our step-by-step installation manual (PDF).
Please note that in Windows 10 and after some of the installation locations can be hidden by default. To show hidden files and folders in Windows please refer to the instructions provided by Microsoft.
Some of RNI's products for the Adobe platform come with customised camera profiles for a range of supported cameras. Our profiles are designed to provide better data extraction especially in highlights and create a more film-like base looks prior to applying film presets.
Please note that those are camera profiles. They are used for converting RAW data into RGB values before simulating different types of film stock. These profiles do not contain any creative effects and are not supposed to be selected manually by humans, only automatically by the presets. Each RNI film preset 'knows' which profile it is designed for and selects it automatically.
Using presets in Adobe Lightroom and ACR is simple. You just click it and see the result instantly.
At RNI we believe that there is no right or wrong way of processing images. Every time it is a very creative process where a lot comes down to one's personal taste and vision. So please feel free to experiment and use any workflow that takes you to the looks you like.
However there are a few rules of thumb we would reccomend to those new to film-simulating presets.
1. Try to get your white balance and exposure right straight out of camera. Being concious about your lighting and using a neutral card to calibrate WB can be very beneficial for the quality of your looks after applying the RNI film presets.
2. Use the ‘Reset’ command before applying a new preset to the image. This will prevent inheriting any odd settings from the previous edit.
The RNI's film presets are designed to work with RAW files and they do their best with RAW. However they also perform very well with properly exposed JPEGs from modern cameras. In case of JPEGs you may want to use a special '- JPEG Compensation' preset included into some packages. Also some additional brightness and contrast correction may be required.
To install RNI film presets for Phase One Capture One please refer to our step-by-step installation manual (PDF).
RNI All Films - Pro for Capture One implements the best possible support for Capture One layers allowing you to adjust film intensity and even mix different film looks if required.
However some of the Capture One adjustments like film grain can't be applied to Capture One layers while some other adjustments like curves may affect more than one layer at once. We hope that Phase One will be able to add full layer support for all of their tools and adjustments and better isolate layer adjustments in the future.
When using RNI All Films for Capture One you may notice that some of our film styles come with 'extreme' versions. In many cases, when working with RAW files, these versions allow you to achieve more natural-looking results with even more film-like tonal curve, especially in highlights.
However these looks come at a price. First — they are for RAW only. Second — they may contain some extreme values of RAW adjustments leaving you with not too much room for your own edits. Also such versions may not be fully supported by Capture One layers or produce unexpected results when applied to layers.
So using the 'extreme' style versions can be rewarding however it also requires more skill and discipline from the photographer. Generally your skill and judgement of lighting should be quite good to get the image right straight out of camera and benefit from these styles.
Indeed, these days many great cameraphones are running on Android, and so many photographers are using the platform. Developing for Android is what we would really love to do. But unfortunately that's not viable for RNI right now.
Mainly because of a significant revenue gap between iOS and Android as well as some platform-specific challenges like high OS fragmentation, inconsistent colour profiles and piracy.
So at the moment, if you don’t have an iOS device, the best way to experience RNI film simulation would be trying one of our PRO-range products for Adobe Lightroom (can be synced with Lightroom mobile and used on your Android device) or Phase One capture One.
Please find out more in our store.